A vocational training campaign was posting strong ROAS on some ads but suffered from inconsistent tracking and fragmented objectives. We audited the technical setup, segmented the funnel by buyer journey, and injected budget into proven winners to turn fragmented data into predictable results.
The challenge
Client C's campaign, focused on vocational training, suffered from inconsistent tracking and fragmented campaign objectives. Some ads delivered high ROAS of up to 28.59, but the low volume of results and the high number of ads with no measurable results pointed to a fundamental problem in the conversion path or tracking setup.
Technical audit and fix
We conducted a full review of the tracking setup, ensuring the conversion pixel fired correctly for all purchase events and that attribution windows were properly aligned with the client's sales cycle.
Strategic funnel segmentation
We restructured the campaign into distinct ad sets matching the buyer journey: Awareness with traffic and engagement goals, Consideration with video views and lead generation, and Conversion with purchase goals. Aligning creative messaging with user intent produced clearer data and more predictable results.
Volume injection
We identified the top-performing but low-volume ad at 28.59 ROAS and dedicated a larger budget to it within a high-intent audience, successfully increasing its visibility and contribution to overall revenue.
The results
We achieved a maximum Purchase ROAS of 28.59x in a highly segmented, high-intent audience and confirmed purchase events at a Cost Per Purchase of $18.25 on the core workshop offer. We also validated and recovered tracking for 3 successful purchases that were previously untracked in high-ROAS ad sets.
