Tanseys builds understated luxury accessories, led by their signature silk pillowcases, but their lively, colorful Instagram didn't communicate that refinement. We rebuilt their feed into an editorial, old-money aesthetic and drove transformative growth in just five months.
The challenge
Tanseys understands that true luxury is about bringing sophistication into everyday moments, like laying your head on a silk pillowcase each night. But there was a disconnect: while their products exuded sophistication, their digital presence didn't communicate the same refinement. Their Instagram feed, though lively and colorful, lacked the cohesive storytelling and elevated aesthetic needed to reflect their luxury positioning.
When your social media doesn't match your standards
- Inconsistent brand identity: the vibrant, animated grid didn't convey the old-money luxury feel central to the brand.
- Low engagement: high-quality products weren't sparking conversations, with minimal likes, shares, or comments.
- Minimal reach: in a competitive market, content wasn't reaching beyond existing followers.
- Time constraints: the team was focused on product development and customer experience, leaving little bandwidth for social strategy.
Our solution
Our first step was understanding what the brand actually represented, not what their current Instagram looked like. We set out to elevate their social media from vibrant but disjointed to consistently refined, visually cohesive, and aligned with their identity, creating a feed that showcased their products while embodying timeless elegance, sophistication, and luxury.
Key upgrades
- Cohesive luxury aesthetic: an editorial-style grid emphasizing muted tones, refined layouts, and a luxurious visual narrative.
- Strategic content mix: product spotlights, lifestyle imagery, and storytelling posts that invited followers into the brand's world.
- Engagement-first captions: written to spark meaningful interactions and foster a sense of community.
- Consistent posting and scheduling: a reliable cadence that built trust and kept the brand top-of-mind.
The results
Over just five months, Tanseys saw transformative growth: a 1,233% increase in engagement, creating a more loyal and active community, and a 580,000% increase in reach, dramatically expanding visibility and attracting new potential customers. The before-and-after grid moved from colorful and scattered visuals to a rich, luxury-driven aesthetic that reflects the brand's identity.
Why it matters
This overhaul didn't just improve metrics; it reinforced Tanseys' position as a modern luxury brand, elevated the perception of their products, and provided a strategic foundation for future growth. At the heart of the approach is the belief that impact matters more than volume, with every post crafted to inform, inspire, and spark meaningful interactions.
Highly Recommend! I cannot say enough great things about Feedbird! They've been an incredible partner in managing our social media, creative, reliable, and results-driven. Huge shoutout to Dina and Heather for always staying on top of our account, delivering fresh content, and keeping everything running smoothly. Their communication is top-notch, and they truly feel like an extension of our team. Highly recommend Feedbird to any business looking to level up their online presence!
