Instagram has become an essential platform for businesses to market their brands, and the use of hashtags for Instagram has become increasingly popular in recent years.
Hashtags can help businesses increase their reach and visibility on the platform, making it easier for potential patrons to discover their content.
In this article, we'll explore the power of hashtags for Instagram and provide you with a list of 22 trending hashtags that can effectively boost your brand's visibility and social media presence.
So, get ready to discover the interminable godsends of using hashtags for Instagram and take your brand to new heights!
Understanding the Power of Hashtags
Before we dive into listing the hashtags, let's first talk about what hashtags are and why they are important.
Simply stated, a hashtag is a word or phrase preceded by a hash or pound sign (#). Hashtags help to categorize and organize content on Instagram.
They make posts easily discoverable by users who search for specific topics.
So, knowing how to use hashtags effectively can immensely help your brand get the exposure it needs on Instagram.
What are Hashtags and Why are They Important?
Hashtags are an essential tool for businesses to get their content seen on Instagram. They can help you connect with your target audience and keep them engaged with your brand.
When you use a hashtag, it groups your content with other related content, making it more visible to people who are interested in that topic.
Also, Instagram users use hashtags to search for content that interests them, so using relevant hashtags on your posts is essential.
For example, if you are a beauty brand, using hashtags like #makeup, #skincare, and #beauty can help your posts reach people who are interested in those topics.
This can result in more likes, comments, and followers, which can ultimately lead to increased sales and brand recognition.
Hashtags are also a great way to join conversations and trends on Instagram.
For instance, during a major event like the Oscars, you can use hashtags like #oscars, #redcarpet, and #bestdressed to join the conversation and increase your brand's visibility.
How Hashtags Improve Brand Visibility
Hashtags improve brand visibility by making your content more discoverable. When people search for a specific hashtag, your content appears in the search results.
This means that your posts are exposed to people who might not have seen them otherwise. Hashtags also make your content more shareable, which means that other users can repost or share your content, potentially reaching a broader audience.
Another way hashtags improve brand visibility is by helping you reach your target audience.
By using hashtags that are relevant to your brand and your target audience, you can attract followers who are interested in your products or services. This can help you build a loyal following and increase engagement on your posts.
It's important to note that using too many hashtags can actually hurt your brand's visibility.
Instagram allows up to 30 hashtags per post, but using that many can make your post look spammy and decrease engagement.
It's best to use a few relevant hashtags that accurately describe your post and your brand.
Hence, hashtags are a powerful tool for businesses on Instagram. They help to categorize and organize content, make posts more discoverable, and improve brand visibility.
By using relevant hashtags, businesses can connect with their target audience, join conversations and trends, and ultimately increase their brand's exposure and recognition.
Identifying Trending Hashtags
Knowing the trending hashtags in your industry can help you achieve your marketing goals on Instagram. Here are some ways to identify popular hashtags:
Researching Popular Hashtags in Your Industry
The first step in identifying trending hashtags is to know your industry. Look for the most popular topics in your industry and see what hashtags are commonly used.
Follow thought leaders and competitors in your niche and analyze their posts to see if any specific hashtags are frequently used.
For example, if you are in the fitness industry, you may find that hashtags such as #fitfam, #fitspo, and #healthylifestyle are popular.
By researching and utilizing these hashtags, you can increase your reach and engagement on Instagram.
Additionally, it's important to keep up with the latest industry trends and news. By staying informed, you can identify new hashtags that are emerging and capitalize on them before they become oversaturated.
Utilizing Hashtag Tracking Tools
Hashtag tracking tools are a great way to find out what hashtags are popular and trending on Instagram.
These tools show you the performance of specific hashtags, including how many times they are used and their reach.
Some of the popular hashtag tracking tools include Hashtagify, RiteTag, and Hootsuite.
Hashtagify, for example, allows you to search for a specific hashtag and see its popularity over time, related hashtags, and top influencers using that hashtag.
Using these tools can help you stay ahead of the competition and ensure that you are using the most effective hashtags for your brand.
Top 10 Trending Hashtags for General Use
Hashtags are an essential part of social media platforms, especially Instagram. They help users find content that is relevant to their interests and connect with like-minded individuals.
Here are the top 10 trending hashtags for general use:
It is no surprise that #love is the most popular hashtag on Instagram. This hashtag is used to share content related to love and romance.
It is also a universal hashtag that can be used to share various types of content.
From pictures of couples to heartwarming quotes, #love is a versatile hashtag that can evoke a range of emotions.
The #instagood hashtag is used for sharing high-quality photographs, like art, landscape, and still life.
If you are a photography enthusiast or just love to capture beautiful moments, this hashtag is perfect for you.
It is a great way to showcase your photography skills and connect with other photographers.
This hashtag is for sharing your best photograph of the day. It is commonly used by photographers and hobbyists who want to showcase their best work.
Whether it's a stunning landscape or a candid portrait, #photooftheday is a great way to get your work noticed and appreciated.
The #fashion hashtag is used for sharing anything related to fashion. It is a popular hashtag that attracts fashion enthusiasts, bloggers, and influencers.
From outfit of the day (OOTD) posts to fashion tips and trends, #fashion is a great way to stay up-to-date with the latest fashion news.
This is a versatile hashtag that can be used to share anything that you find beautiful. It is popular for sharing beautiful scenery, makeup looks, and photography.
Whether it's a stunning sunset or a gorgeous flower arrangement, #beautiful is a great way to appreciate the beauty of the world around us.
The #happy hashtag is used to share cheerful and upbeat content. It is popular for sharing happy moments, like graduations, weddings, and holidays.
Whether you are celebrating a personal achievement or just feeling grateful for the little things in life, #happy is a great way to spread positivity and joy.
This hashtag is used to share adorable and charming content. #Cute is frequently used to share pictures of pets, babies, and other cute creatures.
Whether it's a fluffy kitten or a baby's first smile, #cute is a great way to brighten up your day.
The #tbt (Throwback Thursday) hashtag is used to share old photos or memories from the past. It is a popular hashtag that is commonly used on Thursdays.
From childhood pictures to old vacation photos, #tbt is a great way to reminisce about the good old days.
This hashtag is used to encourage people to like your photo in exchange for a like on their photo.
This type of tag is popular for engagement and gaining more followers.
While it may seem like a quick way to gain more likes and followers, it's important to remember that quality content and genuine engagement are key to building a loyal following.
The #followme hashtag is used to encourage people to follow your account. It is a popular tag for gaining more followers and for increasing engagement.
While it's important to have a strong social media presence, it's also important to remember to engage with your followers and create meaningful connections.
Top 12 Trending Hashtags for Specific Industries
Hashtags are an essential part of social media, especially on Instagram. They help to categorize content and make it easier for users to discover new accounts and content.
In this article, we will be discussing the top 12 trending hashtags for specific industries.
#1: #foodie (Food and Beverage)
The #foodie hashtag is undoubtedly one of the most popular hashtags on Instagram.
It is used by food bloggers, food enthusiasts, and restaurants to share food-related content, including recipes, photos of meals, and restaurant reviews.
The hashtag has over 200 million posts, making it a great way to reach a large audience.
If you are a food blogger or a restaurant owner, using the #foodie hashtag can help you increase your visibility on Instagram.
You can also use other food-related hashtags such as #foodporn, #yum, and #delicious to reach a more targeted audience.
#2: #travelgram (Travel)
The #travelgram tag is used by travel bloggers and enthusiasts to share travel photos and experiences.
It is a popular hashtag for sharing bucket-list destinations, travel tips, and breathtaking landscape photos.
With over 100 million posts, the #travelgram hashtag is a great way to connect with other travel enthusiasts and gain more followers.
If you are a travel blogger or an influencer, using the #travelgram hashtag can help you increase your reach and visibility on Instagram.
You can also use other travel-related hashtags such as #wanderlust, #travelphotography, and #adventure to attract a more targeted audience.
#3: #fitnessmotivation (Fitness)
The #fitnessmotivation tag is used by fitness enthusiasts and personal trainers to share fitness content, including workout routines, healthy lifestyle tips, and motivational quotes.
With over 20 million posts, the #fitnessmotivation hashtag is a great way to connect with other fitness enthusiasts and inspire others to lead a healthy lifestyle.
If you are a personal trainer or a fitness influencer, using the #fitnessmotivation hashtag can help you increase your visibility on Instagram.
You can also use other fitness-related hashtags such as #fitfam, #gymlife, and #workoutmotivation to attract a more targeted audience.
#4: #ootd (Fashion)
The #ootd tag (Outfit Of The Day) is used by fashion bloggers and enthusiasts to showcase their outfit choices.
It is a popular hashtag for sharing fashion trends, fashion events, and style inspiration.
With over 100 million posts, the #ootd hashtag is a great way to connect with other fashion enthusiasts and gain more followers.
If you are a fashion blogger or an influencer, using the #ootd hashtag can help you increase your reach and visibility on Instagram.
You can also use other fashion-related hashtags such as #fashionista, #styleblogger, and #streetstyle to attract a more targeted audience.
#5: #artoftheday (Art)
The #artoftheday tag is used by artists to showcase their artwork. It is a popular hashtag for sharing artwork from different styles and genres.
With over 10 million posts, the #artoftheday hashtag is a great way to connect with other artists and art enthusiasts.
If you are an artist or an art enthusiast, using the #artoftheday hashtag can help you increase your visibility on Instagram.
You can also use other art-related hashtags such as #artgallery, #painting, and #sculpture to attract a more targeted audience.
#6: #tech (Technology)
The #tech tag is used by technology enthusiasts and companies to showcase the latest technology trends and devices.
With over 20 million posts, the #tech hashtag is a great way to connect with other tech enthusiasts and stay up-to-date with the latest tech news.
If you are a tech company or a tech influencer, using the #tech hashtag can help you increase your reach and visibility on Instagram.
You can also use other tech-related hashtags such as #innovation, #gadgets, and #technews to attract a more targeted audience.
#7: #entrepreneur (Business)
The #entrepreneur tag is used for sharing content related to entrepreneurship and business.
It is a popular hashtag that attracts entrepreneurs, startup founders, and thought leaders.
With over 10 million posts, the #entrepreneur hashtag is a great way to connect with other entrepreneurs and gain more followers.
If you are an entrepreneur or a business influencer, using the #entrepreneur hashtag can help you increase your visibility on Instagram.
You can also use other business-related hashtags such as #startup, #businessgrowth, and #leadership to attract a more targeted audience.
#8: #homedecor (Home and Lifestyle)
The #homedecor tag is used by influencers and homeowners to showcase their interior design skills.
It is a popular hashtag that attracts people who are interested in home decoration, renovation, and remodeling.
With over 10 million posts, the #homedecor hashtag is a great way to connect with other interior design enthusiasts and gain more followers.
If you are an interior designer or a home decor influencer, using the #homedecor hashtag can help you increase your reach and visibility on Instagram.
You can also use other home-related hashtags such as #interiordesign, #homedesign, and #homedecoration to attract a more targeted audience.
#9: #bookstagram (Books and Literature)
The #bookstagram tag is used by book enthusiasts to showcase their reading preferences, recommendations, and reviews.
It is a popular hashtag for book clubs, authors, and libraries. With over 30 million posts, the #bookstagram hashtag is a great way to connect with other book lovers and gain more followers.
If you are a book blogger or an author, using the #bookstagram hashtag can help you increase your visibility on Instagram.
You can also use other book-related hashtags such as #booklover, #bookworm, and #bookrecommendations to attract a more targeted audience.
#10: #skincare (Beauty)
The #skincare tag is used by beauty bloggers, influencers, and companies to share skincare tips, routines, and reviews.
With over 20 million posts, the #skincare hashtag is a great way to connect with other beauty enthusiasts and gain more followers.
If you are a beauty blogger or a skincare influencer, using the #skincare hashtag can help you increase your reach and visibility on Instagram.
You can also use other beauty-related hashtags such as #beautycommunity, #makeuplover, and #antiaging to attract a more targeted audience.
#11: #petsofinstagram (Pets)
The #petsofinstagram tag is used by pet owners and enthusiasts to share photos and videos of their pets. It is a popular hashtag for animal lovers and shelters.
With over 30 million posts, the #petsofinstagram hashtag is a great way to connect with other pet owners and gain more followers.
If you are a pet influencer or a pet-related business, using the #petsofinstagram hashtag can help you increase your visibility on Instagram.
You can also use other pet-related hashtags such as #dogsofinstagram, #catsofinstagram, and #petlovers to attract a more targeted audience.
#12: #weddinginspiration (Weddings)
The #weddinginspiration tag is used by wedding planners, designers, and enthusiasts to share inspiration, tips, and advice related to wedding planning.
It is a popular tag for engagement, bridal shower, and wedding photos. With over 10 million posts, the #weddinginspiration hashtag is a great way to connect with other wedding enthusiasts and gain more followers.
If you are a wedding planner or a wedding influencer, using the #weddinginspiration hashtag can help you increase your reach and visibility on Instagram.
You can also use other wedding-related hashtags such as #bridetobe, #weddingplanning, and #weddingdecor to attract a more targeted audience.
FAQs- Get More Ideas Here!
Q. What are hashtags for Instagram?
Hashtags for Instagram are words or phrases that begin with the # symbol and are used to categorize posts and make them more discoverable.
Q. Where can I find the latest trending hashtags Instagram?
You can find the latest trending hashtags Instagram by checking the "Explore" page, browsing through related hashtags, following popular accounts in your niche, or using third-party tools like Hashtagify or RiteTag.
Q. What are the best hashtags for Instagram?
The best hashtags for Instagram are those that are relevant to your brand, specific to your niche, and have a high level of engagement. Examples include #instagood, #photooftheday, #fashion, #foodie, etc.
Q. What are some popular Instagram hashtags?
Some popular Instagram hashtags include #love, #instadaily, #fun, #tbt, #ootd, and #selfie.
Q. How many hashtags should I use on Instagram?
You can use up to 30 hashtags per post on Instagram, but it's instructed to use around 11 hashtags to avoid looking spammy.
Q. How can I use hashtags to grow my Instagram following?
You can use hashtags to grow your Instagram following by using relevant and popular hashtags in your content, engaging with others who use the same hashtags, and consistently posting high-quality content.
Q. Do Instagram trending hashtags change over time?
Yes, Instagram trending hashtags change over time, so it's important to stay up-to-date with the latest trends and adjust your strategy accordingly.
Q. Can I create my own branded hashtags for Instagram?
Yes, you can create your own branded hashtags for Instagram to increase brand visibility and encourage user-generated content. Make sure to keep your branded hashtags short, memorable, and unique to your brand.
Including relevant hashtags for Instagram in your posts is a great way to increase your reach and visibility on the platform.
Now that you know the most widespread and trending hashtags on Instagram, it's time to start combining them into your content.
To make your hashtags appear more professional and visually pleasing, try using a hashtag generator tool.
It's also important to experiment with different hashtags for further posts to see which ones work pleasingly for your brand.
So, start using hashtags for Instagram today and have fun exploring new ways to enhance your social media presence!